Hockey New Brunswick and Falavory Return with FEED THE HUSTLE™

Hockey New Brunswick and Falavory Return with FEED THE HUSTLE™ — Bigger, Better and Built for New Brunswick Hockey

Made in New Brunswick. Built for Hockey Fundraising. Fueling the Next Generation.

Fredericton, NB — October 2026

Following a successful inaugural campaign in 2025, Hockey New Brunswick (HNB) and New Brunswick-based food company Falavory are excited to bring back FEED THE HUSTLE™ for 2026 — with new technology, exciting incentives, and an even better fundraising experience for minor hockey families across the province.

Built right here in Hartland, New Brunswick, the fully customized FEED THE HUSTLE™ platform was developed specifically for hockey fundraising. Drawing on feedback from last season’s coaches and team leaders, along with ongoing collaboration with HNB leadership, Falavory combined proven fundraising practices with innovative technology to make raising money easier, more engaging, and more rewarding.

What’s New for 2026?

•  Built for Hockey: Streamlined team registration, player participation, online ordering, and digital sales tracking.

•  More Fun, More Motivation: Exciting prizes, giveaways, and friendly competitions to inspire players and teams.

•  Less Work, More Fundraising: Easy-to-use tools that reduce administrative work, reach more supporters, and maximize fundraising opportunities.

At the heart of FEED THE HUSTLE™ is a simple idea: local supporting local. From its purpose-built fundraising platform to Falavory’s gluten-free soup and dip seasoning blends, this initiative proudly brings together New Brunswick innovation, locally made food products, and a shared passion for youth hockey.

Together, HNB and Falavory are building more than a seasonal fundraiser. They’re creating a sustainable, repeatable program designed to help reduce the financial pressures on hockey families while strengthening communities across the province.

2026 Campaign Dates

•  Coach and Team Registration: Open Now!

•  Fundraising Sales Begin: November 1, 2026

•  Fundraising Sales End: November 22, 2026

Coaches and team leaders are encouraged to register now and get their teams ready for an exciting second season.

Register or learn more at: www.feedthehustle.ca

With a successful first season behind them and a new platform built specifically for hockey, Hockey New Brunswick and Falavory are excited to see what New Brunswick’s hockey community can accomplish together in 2026.

FEED THE HUSTLE™ — FUEL PASSION. SUPPORT THE GAME.