Hockey New Brunswick and Falavory Launch Feed the Hustle — A Made-in-NB Pilot Fundraiser for Minor Hockey


Local supporting local: Hockey New Brunswick has partnered with NB-based Falavory to deliver Feed the Hustle, the official fundraiser designed to keep hockey affordable for families across the province.

Fredericton, NB — September 2025
Hockey New Brunswick (HNB) is proud to announce a new partnership with Falavory, a New Brunswick–based food company known for its handcrafted soup seasonings and their new line of dip seasoning blends. Together, they are launching Feed the Hustle — the official fundraiser program for HNB associations, teams, and families.

Falavory products are developed and packaged right here in New Brunswick, making this initiative a true local supporting local effort. Instead of traditional fundraising items, supporters will purchase Falavory’s shelf-stable soup and dip blends — Homemade. Made Easy. Practical products that families actually use all year long. Each blend is designed to help families make wholesome meals in minutes while fueling minor hockey across the province.

How It Works:

  • Teams and associations sign up through the official fundraiser portal.
  • Players and families share their fundraiser link or collect cash orders.
  • Supporters purchase Falavory’s made-in-NB soup and dip blends.
  • Teams & Associations earn a portion of gross sales to reinvest in grassroots hockey.
  • Sales run October 27 – November 15, with product delivery scheduled for December 9–15.

Feed the Hustle keeps hockey accessible by:

  • Reducing the financial burden on families
  • Backing New Brunswick talent — both on the ice and in the kitchen
  • Providing a reliable, repeatable, consistent fundraiser each season
  • Ensuring transparency with all funds tracked digitally
  • Building stronger, more inclusive hockey communities across the province

Team managers and association leaders are encouraged to register their teams now at: www.hockey.falavory.com

With Feed the Hustle, Hockey NB and Falavory are proving that when local supports local, everyone wins — families, communities, and the game we all love.