Chevrolet Good Deeds Cup

Hi Coach,

The most meaningful trophy in hockey is back for another season of good deeds. Not your typical cup, this one is awarded to the Peewee team who has the best season off the ice.

To complete for the Chevrolet Good Deeds Cup, your team will need to make a commitment to office the ice improvement by performing at least one good deed in your community. The more impressive the good deed, the better your team’s chances of winning. Good deeds are entered at with a 1 minute YouTube video showing the good deed your team did. The entry deadline is December 31st, 2017.

A panel made up of Chevrolet, Hockey Canada, along with our Chevrolet Hockey ambassadors, will review each entry to determine 10 semi-finalists. Then, over a two-week period in January, Canadians will weigh in to help us narrow is down to 3 finalists. Lastly, our panel will get back together and determine the 2017-18 Good Deeds Champions in February.

The Good Deeds Cup Champions will receive:

  • $15,000 to the charity of the team’s choice
  • A profile of the team on Sportsnet
  • A winners’ ceremony in the team’s hometown
  • Chevrolet and Hockey Canada branded swag
  • The team name engraved on the Good Deeds Cup
  • A summer skate with a Chevrolet Hockey Ambassador

Semi-Finalists and Finalists will receive prizing too. See the Rules & Regulations at for more information.

We can’t wait to see your videos! Best of luck and if you have any questions, please email This email address is being protected from spambots. You need JavaScript enabled to view it.

Thank you,

Hockey Canada and Chevrolet

Outreach Productions